After years without a branch in the north: Long-standing swimwear brand arrives in the Krayot

The Gottex swimwear and beachwear brand continues to expand its operations in Israel and is launching a new flagship store at the Sha'ar Hatzafon Mall in Kiryat Ata - which will be the only dedicated store of the brand in the northern region.The move comes ahead of the summer season and is intended to make the brand's products more accessible to residents of the north, who until now have mainly relied on partial retail points or stores in the central region.The new store will offer the brand's swimwear and beachwear collections, along with new items for the summer season. The company notes that the branch was designed according to Gottex's international concept, with an emphasis on the shopping experience, full collection displays, and personal service.Gottex, founded in Israel and which, over the years, has become one of the most well-known swimwear brands in the world, currently operates in many international markets and is considered one of the leading players in beach fashion.According to Nir Shamai, CEO of Gottex, the opening of the new branch is part of the company's expansion strategy in Israel. “We identify strong demand for the brand also outside the central region and are happy to provide customers in the north direct access to the collections and the full brand experience,” he said.The new store joins a series of expansion moves taking place at the Sha'ar Hatzafon Mall, where new stores and brands in the fields of fashion, lifestyle, and culinary have recently opened.